BO pred. for the weekend before release (Lucy Hercules)

To get a feeling for the actual markets taste for unknown story-lines (citat.pre-branded, pre-merchandised and plucked from venerable comic books or toylines)


Box Office: Scarlett Johansson’s ‘Lucy’ to Out Muscle ‘Hercules’

39 minutes ago | Variety - Film News

One of Hollywood’s hottest action stars will inject a shot of adrenaline into the moribund summer box office this weekend, when “Lucy,” Scarlett Johansson’s revenge thriller, hits screens.

Distributed by Universal, “Lucy” will unroll across 3,172 theaters this weekend and should shoot up an estimated $36 million. That would be a nice return on a $40 million budget and a sign that audiences don’t always need their on-screen mayhem to arrive pre-branded, pre-merchandised and plucked from venerable comic books or toylines. It’s the rare original film that looks ready to upend the steady stream of same-olds.

Sadly, “Lucy’s” main competition, “Hercules,” is looking less than godly. Paramount and MGM’s $100 million re-imagining of the old Hydra killer is on track to debut to roughly $25 million across 3,600 locations, which would be a scrawny showing given the high cost of the production.

Boxoffice.com has $37m for Lucy out of the long-term tracking list and $22m for Hercules

Very curious about the real OWs



a fanatic isnt a fan

Babylon 5,Farscape,Firefly,Wiseguy, Wire,Sharpe,Sherlock